A green consumer is a person who is overly concerned about the environment and, hence, only consumes environmentally or eco-friendly products. Annually, Green Consumer Day is observed globally on the 28th of September. It focuses on awareness raising and the importance of recycling, reusing, and reducing waste material;
The green consumer chooses products with little or no packaging, also those made from natural ingredients, and without causing pollution, being all examples of eco-friendly products with lower environmental impact. The green consumer would be someone who, for instance, drives a hybrid vehicle and buys products made using wastepaper or recycled materials.